Chances are if someone tells you you “smell like Aveda,” they’re probably referring to one aroma: shampure. Since 1989, this signature blend of 25 pure plant and flower essences has been a key part of Aveda’s DNA. It’s instantly recognizable and totally unforgettable with a calming aroma. Basically, it’s a trip to DAME in a bottle! The first shampure product was the original shampoo. You can also enjoy shampure from head to toe with body care products including body lotion, hand and body wash, and composition oil – which is ideal for hair, skin and scalp.