Blondes, say “hello” to your new best friend!
Aveda’s latest and greatest, Botanical Repair Purple Toning Shampoo is 10/10. Formulated with the power to strengthen hair, cleanse, and brighten your blonde by neutralizing brassy tones.
Let us let you in the blonde life secrets and why the new Aveda Botanical Repair Purple Toning Shampoo is a game‑changer!
1. Neutralizes brassiness—fast: Thanks to violet‑rich pigments, it reduces brassy, yellow tones by up to 5× in a single use, leaving blonde, silver, and grey hair noticeably brighter and salon-fresh-looking
2. Rebuilds and strengthens as it cleanses: Powered by Aveda’s bond-building plant technology, it instantly repairs fragile, chemically processed hair—restoring strength from the inside out while gently cleansing
3. Clean, conscious beauty: Formulated with 96% naturally derived ingredients, it’s vegan, silicone-free, SLS-free, paraben-free, gluten-free, and Leaping Bunny certified. Plus, it’s packaged sustainably in 100% post-consumer HDPE and produced in a wind-powered, B‑Corp certified facility.
4. A sensory ritual: The Pure-Fume™ aroma—a blend of certified organic ylang-ylang, rose, marjoram and other plant essences—makes washing both luxurious and restorative
5. Every hair type welcome: It works on fine, medium, and thick hair, curly to straight (texture 1A–4C), and is safe for all types of chemically treated hair—including bleach and balayage
So now that we know why the New Aveda Botanical Repair Purple Toning Shampoo is amazing, let’s learn how to use it like a pro!
Massage into wet hair.
Leave on 1–3 minutes depending on degree of brassiness—more for deeper toning.
Rinse thoroughly to reveal immediate brightness.
Frequency: Use with every wash until desired tone is reached, then maintain by using weekly or as needed