Boosting Volume the Aveda Way: Meet the New Pure Abundance Line
Fine Hair, Flat Hair, or Volume Concerns? You’re Not Alone.
If you’ve ever looked in the mirror wishing your hair had more lift, life, and body, you’re in good company. Many women struggle with fine, limp, or flat hair that just won’t hold style or volume—especially in Wisconsin’s ever-changing humidity. Whether it’s genetics, product buildup, or everyday stress, hair that lacks fullness can feel frustrating and even affect confidence.
At Dame Salon Spa in De Pere, WI, we hear this concern daily: “I just want more volume.” That’s why our stylists are so excited about Aveda’s new Pure Abundance line—a weightless, plant-powered solution that transform flat hair into full, touchable, naturally voluminous locks.
The Science Behind Pure Abundance
Aveda’s new Pure Abundance formula takes the original cult-favorite and elevates it with advanced botanical technology. The line is infused with ingredients like kaolin clay, acacia gum, and certified organic peppermint and jasmine to add instant lift at the roots while keeping hair soft, hydrated, and never sticky.
Each product works together to boost volume from scalp to ends without compromising the hair’s natural movement or health. Plus, like every Aveda product, it’s vegan, cruelty-free, silicone-free, and made with 100% wind and solar power—so you can feel as good about what’s in your hair as you do about what’s not.
Pure Abundance Must-Haves for Weightless Volume
Pure Abundance Volumizing Shampoo – Deep cleanses with kaolin clay to remove buildup and prep for volume.
Pure Abundance Volumizing Clay Conditioner – Lightweight conditioning that gives fullness without heaviness.
Pure Abundance Style-Prep™ – Creates lift at the roots and preps hair for heat styling while maintaining bounce.
Pure Abundance Volumizing Hair Spray – Flexible hold that lasts all day, without crunch or residue.
Our stylists at Dame Salon Spa love layering these for a soft, touchable fullness that still feels clean and natural. Think airy lift, not helmet hair.
Pro Tips from Team Dame
Blow-dry upside down to enhance root lift.
Use a round brush to build volume while smoothing.
Apply Style-Prep™ on damp hair and concentrate at the crown for added fullness.
Finish with a light mist of Volumizing Hair Spray to set your style without weighing it down.
SCHEDULE YOUR VOLUME DATE AT DAME!
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