Love You to Dame and Back

The word “Mom” might mean something different to everyone – an inspiration, a best friend, a confidant, a provider, a mentor, strength, selflessness, unconditional love.  At DAME, we are celebrating all Moms.  This Mother’s Day, give her a moment of pause, relaxation and indulgence with the gift of DAME.  With a $100 gift card purchase, receive a free, limited edition Shampure Aveda travel-size hand relief.


Dedication.  No one embodies this word to heart and soul like Malia Anne.  Not only is she dedicated to elevating herself to the highest level of achievement, she is equally dedicated to helping everyone else around her succeed.  She speaks with intention, respect, and freely opens her heart to share her knowledge.

Malia has achieved mastery in her coloring craft and has done so in ground breaking fashion.  She has been a trailblazer for women in the industry – reaching nothing short of monumental heights!  She brings a fresh perspective and has broken all salon barriers.

Malia genuinely shines as an educator!  She is decorated with Aveda Honors as a member of the Color Squad and as a Guest Artist.  Her knowledge is desired in salons around the country and she finds great joy in traveling to educate them.  Team DAME had the recent honor of taking her class (The. Blonde.) for the second time.  We were wowed, inspired, and grateful.  Malia…you are a star!

Smooth Infusion Relaunch

Smooth Infusion plant-derived dual action technology for soother, sleeker hair in just one use!  An invisible polymer instantly cloaks hair strands and repels water, giving silicone-free protection, 99% naturally derived.

Botanical smoothing oil blend features Kalahari melon seed oil and Tamanu oil.  It smooths and conditions cuticles for softness and shine.

This amazing family of products protects hair from frizz for up to 72 hours!

Aveda Plus Rewards

May 1-22

Receive 500 bonus points with any purchase of two full-size Nutriplenish products

May 11-17

Redeem 3,000 points for a Nutriplenish Light or Deep set

May 23-31

Buy any 3 full-sized products and get 300 bonus points

May 25-31

Full-size Botanical Kinetics deep cleansing clay masque and Botanical Kinetics intense hydrating masque

Redeem 4,000 points for the duo